Many of us rely on the Internet and Search Engines when we are looking
for cheap airfare. We go to Google.com or some other search engine and
search keywords like "cheap airfare" or "cheap air tickets" and visit
the sites listed in the search results. However, there is a problem
with looking for cheap airfare through cheap airfare keywords in search
engines. The problem being that just because these sites are listed in
these search engine results doesn't mean the fares will be cheap.
Sites where placed in these search results through marketing efforts.
The only way to ensure cheap airfare is to search the actual sites and
do some comparison shopping. Studies show that 17% of users who shop
airfare buy from the first site they find and 63% of users shop travel
sites that have a recognizable brand name. The problem with that is
just because you book airfare from a site that is very popular doesn't
mean the fare would be cheap. Chances are the fares will be very high
on sites that are most regonizable since the marketing budgets of these
well known sites are vast. These marketing budgets are what helps make
the world know these brand names.
To find cheap airfare you have to do some homework. I am not saying
that airfare on the most popular booking sites are not cheap at times.
However, finding the best airfare prices will call for comparison
shopping and research. Searching multiple websites for airfare pricing
would possibly save you a few hundred dollars if you are user who
rather book with the first site you find or a name you heard of on a
T.V. commercial. If you search airfare with sites like Travelocity or
Expedia, include an air consolidator into you research to see if you
can save some money. An Airfare consolidator is broker who who has
exclusive contracts with the airline and resells airfare that they
receive from that airline. These contacts allow the air consolidator to
get airfare at a discounted price and allow the air condolidator to
sell that airfare for a discount.
Fare Buzz is an air consolidator. The next time you are searching for
airfare prices add Fare Buzz to you research. By doing so you just
added another way to save money on your travel.
Online Marketing Director