Social Media is now an integral part of Global Aviation Industry.
More and more airlines are using social media to engage with their
customers just like they use the phone for issue resolution. Qatar
Airways is now ruling the social media game as it has transcended the
5,000,000 Facebook fan milestone, reclaiming its position as second most
liked international airlines on Facebook. It has 300,000 plus Twitter
followers and has gained 3rd position on Instagram among airlines,
upholding its ever increasing online media engagement with the fans.
Adding another feather in the cap, Qatar Airways has been conferred with
the award for the Best Use of Emerging Platform for 2014 by
SimpliFlying, one of the best aviation marketing consultancies.
The rapidly growing carrier has soared above its competitors in social
media fan base, particularly after developing a global partnership with
FC Barcelona and earned huge profits on the arrival of its first super
jumbo jet Airbus A380 in Doha in the month of September. Qatar Airways
has 13 social media platforms for engaging with customers on which the
CEO, His Excellency Akbar Al Baker commented that Social media has
undeniably opened various channels of communication between Qatar and
its fliers. It is an excellent way to engage with the passengers in
Qatar Airways has embarked upon several initiatives to strengthen the
relationship with the social media followers. As a tribute to this,
Qatar Airways was nominated and awarded as an airline making the Best
Use of Emerging Platforms at the Annual SimpliFlying Awards held last
year in New York. Qatar Airways, during the award ceremony, demonstrated
how Instagram and Pinterest were used to achieve the marketing targets
for the carrier.
The airline has been recognized by SimpliFlying twice in a row, having
been awarded Best Emerging Airline on Social Media in 2013.