31. October 2013 07:06
Get ready to see Iberia in an entirely new look. Keeping pace with the changing times, Iberia has also decided to rejuvenate itself with a new brand image. Iberia has recently introduced its new brand image and logo, and plans to roll out across the airline from the end of November this year.
Iberia provided details about its new branding features. The airline said that its familiar red and orange colours that were part of the previous logo will be prominently featured. The airline however said that its IB IATA code letters have undergone transformation and would now be displayed into a more stylized tailfin shape. The airline indicated that the new designs would be rolled out across all its aircrafts over the next few months. According to Iberia, the new livery would be featured on the first aircraft in mid-November.
Iberia issued a statement while introducing its new brand image and logo before the mediapersons. The airline stated that the new changes have been inspired from Spanish culture and its influence in the world. The airline’s new image will be appropriately reflecting the profound changes currently underway at Iberia. The new image will convey an expressive, life-affirming and up-to-date message before the entire world.