6. November 2013 03:36
Foreign airlines are these days giving more attention to India. The carriers like Emirates Airlines and South African Airways have acknowledged India as one of the fastest growing aviation market in the world. Seeing India’s reputation considerably growing in the world aviation market, these airlines have now started wooing the Indian passengers by offering regional films on their in-flight entertainment system. These airlines want to significantly boost their passenger loyalty and are increasingly buying movie rights of regional films.
Media reports said that Emirates Airlines has recently got access to the popular Marathi films like Shaala, Satrangi Re, Premachi Goshta and Balak Palak, and has started offering these to the passengers as part of its regional film fare on their respective in-flight entertainment systems.
South African Airways is also not far behind in the race. Sajid Khan, Country Head of South African Airways, said that the airline is making efforts to give the passengers the latest dose of regional films in many Indian regional languages. He said that since Mumbai is the only centre from where South African Airways is currently operating, Marathi language film listings form the core of their movie menu offerings.
Media reports quoting aviation industry analysts said that the demand for regional film is going to grow tremendously with more and more people from the interiors of the country are flying abroad. According to the current estimates, the number of Indian travelers flying abroad presently stands at around 15 million annually. It is expected that the numbers are set to further increase to over 50 million in the next seven years. Maharashtra is currently among the top three states in terms of outbound tourism.