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Cebu Pacific eyeing 33 percent of sales from long haul flights within 5 years
Philippines’ biggest budget carrier Cebu Pacific is trying to tackle head on stiff competition being currently posed by its low cost rivals AirAsia Bhd. and Tiger Airways Holdings Ltd.
The airline in a statement said that Cebu Pacific flights are earning big revenues from the domestic market but have of late been facing tough competition from the rival carriers AirAsia and Tiger Airways. The two carriers have challenged the airline’s grip on the domestic market.
Cebu Pacific recently announced it will now be focusing on long haul routes and aims to gain significantly. The airline has indicated that it will boost the sale of Cebu Pacific flights tickets and is aiming 33 percent revenues from long haul routes within five years.
Lance Gokongwei, President of Cebu Pacific, said that it will start making a determined push in the second half of 2013 and plans to increase flights to the UAE and Saudi Arabia. The airline wants to target more than 3 million Filipino expatriate workers currently employed in the Middle East.
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