Japan’s ANA launches “Welcome to the Experience Class” in USA

Japan’s largest carrier All Nippon Airways (ANA) owns a fleet of above 250 aircrafts and carries more than 50 million travelers every year. It is also among the nine airlines in the world today to attain prestigious Five-Star status by Skytrax. Despite all these, All Nippon Airways rues the fact that most travelers from the United States don’t know the real facts about this leading Japanese airline.

All Nippon Airways has recently launched a new marketing campaign in partnership with globally renowned DJ Steve Aoki. The airline’s “Welcome to the Experience Class” campaign will in fact be a roadshow aimed at showcasing the excellent services and amenities being offered by ANA and redefining the word “class” on an aircraft.

Tadashi Matsushita, All Nippon Airways’ Head of Communications for the Americas, said, “The company has always endeavored to make ANA to be preferred airline for traveling between Japan and the United States. We consider the journey to be equally significant and of great importance as the destination itself. Let everyone get a feel of the same “Experience Class” and enjoy travel irrespective of where they might be sitting on the aircraft.”

Matsushita said that the “Welcome to the Experience Class” campaign has been essentially launched to showcase in-flight accommodations, high-class service and exotic destinations through a video that will be featuring famous DJ Aoki. Apart from the video, special Spotify playlists will also be curated by the award-winning DJ for the customers of ANA. The marketing campaign will run for few years, and would be expanded with other cultural and fashion influencers coming on board along with Spotify and Aoki.

All Nippon Airways will be making extensive efforts to influence American travelers through this marketing campaign. The airline wants to attract baby boomers aged between 20 and 55 years and millennials thus increasing its customer base. It may be noted that ANA earned 32 percent of its international revenue in 2015 with flights to/from North America. The airline considers North America to be an important market and wants to see it grow even more.