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AviancaTaca Holding S.A. to operate flights under Avianca brand

AviancaTaca Holding S.A., the company owning Avianca and Taca Airlines, recently announced it will be operating its flights services under a single commercial brand Avianca.

The company after a business analysis and rigorous market research decided on a single commercial brand to operate Avianca flights.

The two Latin American companies Colombia-based Aerovías del Continente Americano S.A. Avianca and Costa Rica-based TACA Internacional Airlines S.A. have now merged to form a single company AviancaTaca Holding S.A.

Earlier, Aerovías del Continente Americano S.A. Avianca operated its flights under a separate Avianca brand, while Costa Rica-based TACA Internacional Airlines S.A. operated its flights under the name of Taca Airlines.

The integrated company AviancaTaca Holding S.A. has announced that the official launch of its single commercial brand under the name of Avianca will take place in 2013.

However, the two companies will continue to retain their legal name and add the trading name Avianca in their respective territory of incorporation.

** Fares are round trip, Fares incl. all fuel surcharges, our service fees and taxes. Tickets are non refundable, non transferable, non-assignable. Name changes are not permitted. Fares are subject to change without notice. Fares subject to availability. There is a higher probability of seats being available at this fare on Tuesday, Wednesday & Thursday. Certain Blackout dates may apply. Holidays & Weekend travel may have a surcharge.Other restrictions may apply. Displayed fares are based on historical data, are subject to change and cannot be guaranteed at the time of booking.