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British Airways to feature Executive Club members in worldwide advertising campaign

British Airways recently announced that it will be featuring its frequent flyers in a global advertising campaign.

The airline revealed that it has already started contacting its Executive Club members and has asked them to upload a profile picture so that it may be featured in a new worldwide advertising campaign that British Airways plans to promote.

The first 1,000 members responding to this request will also receive 1,000 Avios points. The members have been asked to upload their images latest by January 31, 2012.

The airline intends to use each picture to make up the phrase ‘We are executive club’ as well as other messages.

The British Airways Executive Club is a frequent flyer program designed to recognize and reward business travelers every time they fly. Executive Club members can earn BA Miles, which can be exchanged for flights to over 650 destinations worldwide.

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