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China Airlines, Emirates into competition in Taiwanese market

China Airlines is bracing to face Emirates Airlines on its home turf. China Airlines recently indicated that it is closely following the moves of Emirates Airlines as it seeks entry into the Taiwanese market from next year. The airline has said that in the wake of a stiff competition with the world’s leading carrier it will now have to make extensive efforts to offer better services to its customers and sustain itself.

Dubai-based Emirates Airlines has recently announced it will start offering direct flights between Taipei and Dubai from next year. The airline will compete for Taiwanese passengers using the United Emirates as a transit stop to Europe.

Emirates Airlines will start offering nonstop service between Dubai and Taipei from February 10, 2014. The airline will initially operate six nonstop flights every week with the help of a Boeing 777-300ER aircraft.

With the launch of direct flights between Taipei and Dubai, Emirates Airlines aims to compete with China Airlines, and hopes to provide more flight options for Taiwanese passengers with its over 134 destinations in 76 countries across the world.

Barry Brown, Emirates Airlines' Divisional Senior Vice President Commercial Operations East, said that Taipei’s status is presently that of a global trading hub and there is a growing passenger demand from here. He said that the launch of nonstop flights between Taipei and Dubai is therefore a natural progression for the airline.
Brown said that Emirates Airlines could be an ideal choice for Taiwanese travelers flying to Europe as the airline is currently operating five Dubai-London flights and two Dubai-Venice flights every day.

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