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London is a dynamic metropolitan city with eternal British charm

London is always a good call. The pulsing heart of Europe, a leader in the cultural and economic development of the old continent, London is a dynamic metropolitan city in constant transformation, that yet conserves the everlasting charm of British culture, attracting millions of visitors every day. In the past few years London has been sprawling remarkably, shaping a distinctive skyline - recognized at first glance everywhere in the world - which makes it so unique.

“When a man is tired of London, he is tired of life”, said the farsighted Samuel Johnson back in 1777. A bit extreme, maybe, but not far from the truth. London's attractions are nearly infinite. Apart from the milestones of British culture, like the Big Ben, Westminister, the Tower of London and Crown Jewels, changing of the Guards at Buckingham Palace, St. Paul’s Cathedral and the giant London Eye, you will find yourself enjoying unknown narrow alleyways, cozy pubs, the locals' favorite shopping experience on Oxford Street, the stunning surroundings of the river Thames and the lively South Bank area, featuring street musicians, Sunday food and book markets, innovative theater and performing acts by the river. Just wander around the area and you'll walk by the British Film Institute, the increasingly popular Tate Modern Museum and the innovative South Bank Centre, which perpetually pleases and surprises Londoners with a variety of entertaining acts, from live performances to fun quirky family-friendly installations, festivals and exhibitions. Cross over the striking futuristic Millenium Bridge to go explore the northern bank of the river, Embankment, and further up into the heart of glamorous, bustling, flashy central London as the day turns into night.

From North to South, West to East, you get to know the multiple facets of the city, which makes London the perfect suit for types of people that are, in fact, very diverse. The London City Guide can help you get by the many boroughs of London, from the house of the Monarchy to the cradle of punk culture, to the eccentric and dynamic eastern quartiers, to the sophisticated West End and the stunning countryside South of the river.

London makes your wish come true! Whatever activity you are after, whatever your hobbies, interests or passions, you can be sure that London won't fail to please you. With tons of sporting events in all seasons, timeless art exhibitions, live music events, DJs, gigs and concerts, theater and opera plays and impressing emerging talents, London is worth visiting any time of the year! Don't let the gray skies put you off – although parks and beer gardens on a sunny afternoon show London at its best, there's always something amazing happening indoors, or a warm cozy pub ready to tempt you to a locally-brewed pint.

You can definitely arrange your viewing around a specific event of your interest, but for sure you will be spoiled with choice for the variety of events happening in London all year round, from music festivals to sporting events or even specific occasions showcasing the country's national pride, like occasional Royal ceremonies or the unmissable Wimbledon tennis tournament, a classic of London summertime. Are you flying to London this month but you don't know what's going on in the capital of Europe yet? Here are some of the locals' favorite upcoming events that you may not want to miss out on.

On March 29, as usual, London greets the beginning of spring time with one of the capital's longest running sporting events, the traditional Head of the River Race featuring hundreds of crews from any corner of the world, competing for 4.25 miles in the waters of the River Thames. Held annually since1926, this is a great sporting tradition with a real British vibe, that will up the overall London experience, making this an event that can be equally enjoyed by the rowing pro and tourists alike - or by whoever is keen on spending a gorgeous spring afternoon outdoors, really.

A real must for fashion lovers: the long-waited Vogue Festival 2014 is quickly approaching. On the weekend of March 29-30, Queen Elizabeth Hall in Southbank Centre will be bursting with all-the-rage glamor and style. There will be inspiring talks, interviews with experts of the industry and interactive workshops, so get your ticket now and freshen up your look.

Being a hub for culture, music, fashion, the arts - and air traffic - London is so easy to reach, and many airlines even offer direct flights from the major cities in the United States. Check out  Lufthansa Airlines, British Airways, Virgin Atlantic, American Airlines and Delta Air Lines.

And being the most popular destination for tourism, business and education, London is ready to welcome visitors any time of the year, with a huge variety of accommodation solutions, from luxurious hotels to youth hostels and a lot of mid range options in between, catering for everybody's needs, taste and wallet. Despite being one of the most expensive capital cities in Europe, it is still possible to  find cheap hotels in London around the city , if you are on a budget or if you simply would rather spend your money in the trendiest shops or on the exciting events that this dynamic city has on offer every day... and every night.

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