Norwegian Air Shuttle has recently launched long distance, cheap flights using Boeing Dreamliner aircraft between the USA and London Gatwick.
The carrier has launched three new routes to USA including Los Angeles, Fort Lauderdale and New York, which started operating from July 2, July 3, and July 4, 2014 respectively. The United States is the most important trading partner for United Kingdom after Europe. It accounts for almost 40 percent of long distance journey from London every year. The launch of this service on these popular destinations will help cause stiff competition for the airline.
Bjorn Kjos, CEO of Norwegian Air Shuttle, said that they are delighted to introduce the service between London Gatwick and the three US destinations. The increased competition in the transatlantic market will prove beneficial to the passengers as it will provide more options for them to choose from. These new services will also inculcate competition among London airports leading to better services provided by them. He further added that in order to meet the growing demand of future passengers and to ensure excellent choice of fares and routes a new runway at London Gatwick airport must be built.
The airfares on these routes are quite low owing to the use of next generation, extremely fuel efficient, long-haul Boeing 787 Dreamliners. The aircraft also has fewer seating capacity thus making it more economically feasible for these long-distance, direct flights. Travelers can enjoy the long haul transatlantic journey at quite competitive rates. Stewart Wingate, CEO of London Gatwick airport, said that the introduction of low-cost, long haul flights by Norwegian’s have shown the game changing quality of the Dreamliner.
Nowadays, the low cost market is the quickest expanding airline sector. Forecast suggests that it will continue as passengers are more interested in low cost tickets with great service like the once offered by Norwegian Air Shuttle provides. The use of Boeing 787 Dreamliner has provided them the spur to launch such service. The order for this aircraft is highest across all airlines.