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Qantas Airways to aggressively boost capacity on domestic routes

Qantas Airways is initiating moves to tackle the stiff competition being posed by its rivals Virgin Australia and Tiger Airways.

Qantas Airways flights will see a boost in their capacities on various domestic routes in Australia. The airline’s move to boost capacity in order to maintain its 65 percent share of the domestic market in Australia is threatening a price war.

Travel experts said that Virgin Australia and Tiger Airways will resort to heavy discounting, particularly in the business class.
Virgin Australia is trying to attract lucrative corporate travelers in a big way. The airline recently deployed new Airbus A330 aircrafts on key business routes, renovated airport lounges in Sydney and Melbourne, and boosted its loyalty travel scheme.

Alan Joyce, Chief Executive of Qantas Airways, has, however, made it apparent that the airline will take all required steps to strongly defend its share of the market in response to Virgin Australia and Tiger Airways raising capacity on domestic routes.

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