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A contemporary fashion inspired hotel opens in Herald Square, NYC

The Hyatt chain inaugurated the Hyatt Herald Square Hotel in New York earlier this week. The hotel is ideally situated on West 31st Street between Broadway and 5th Avenue in Midtown Manhattan, in close proximity of Herald Square and Garment District. Its location is infused in the hotel design which exhibits the blend of industrial newspaper printing and fashion elements. From bright popping colors, millwork, custom fabric, letterpress blocks, reclaimed wood to pounded metal, the interior designers Vennie Lau and Paul Vega of VLDG Inc. procured the elements of design from the history of Herald Square for the hotel’s hallways, guestrooms, lobby and rooftop.

There are various impressive artworks and designs inside the hotel which include decorative newspaper stacks forming a concierge desk, wooden strips for customizing LED lighting, elevators covered with inspirations from the world of fashion. The letterpress blocks are used for the hotel room numbers while quotes from famous fashion designers decorate the walls of the rooms. Instead of a lamp, the bedside lighting is a necklace style chain lighting, combined desk/vanity, flexible seating mini fridge, Wi-Fi (chargeable) and open armoires to display your clothes shopping spree.

The lobby is filled with art works of local artists featuring themed common areas such as the espresso bar with a market for quick bites and a lounge and bar based with a library theme wherein guests get a dining space with cozy seating and a bookshelf. Toward the back of the lobby, a bowl-shaped desk serves as the check-in counter sitting in front of a metal door with embossed lettering; adjacent to this is the hotel’s bar and lounge.

Hyatt Herald Square New York comprises 122 rooms, one Penthouse suite on the 18th floor, a Library Lounge in the lobby, a library themed restaurant and bar (The Den) offering seasonal delicacies in three sizes - Large Bites, Light Bites, and Even Lighter Bites; an Espresso Bar; and a fascinating rooftop bar (Up on 20) with magnificent backdrop of the Empire State Building, Freedom Tower and the Midtown skyline, offering crafted cocktails, tapas and fresh American cuisine.

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