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Baselworld, an annual event benefits Zurich and Basel economies

Zurich, the breathtaking city in Switzerland is a popular business center in the country. The plush city is a hub for business travelers and interestingly one-third of travelers to the city essentially fly for business. The city is a thriving hub for watches. Swiss watches are very popular around the world and share an unbeatable goodwill in the market. Owing to the nature of business that entices travelers from far and wide, the city plays host to various events of this nature. Most recently, the Baselworld 2014 – International Watch & Jewellery Fair was held here between March 27 and April 3 at Basel.

How to get to Basel
Though Basel has an international airport, yet not many flights from the United States fly to the city. The best way to arrive in Basel is to take a flight to the nearby Zurich and then take another flight or a train to the city. Basel is only 36 minutes away by air from the flourishing Zurich city. Since Zurich is a bigger business hub, it shares smooth connections to other important gateways in the world.

The event
Baselworld Watch and Jewellery Show is an event of international magnitude held in Basel each year. Exhibitors from all over the world flock to the city to participate in this pulsating event. This year too, the event witnessed an overwhelming presence of over 1,500 exhibitors from different parts of the globe. The event is public in nature and commoners are welcome to visit the venue. The exhibitors take pride in showcasing their products and feel equally joyous when they receive a positive feedback.

This year, the big and the mighty of the industry graced the event with their presence. Top brands from around the world revealed their latest collection and enthralled all. The assortment of innovation creations was a delight to everyone. Many companies revealed their latest collections here. Of the many participants, the big names include Gucci, Calvin Klein, Cavalli, Davidoff, Hamilton, Tag Heuer, Zenith, Chopard, Louis Vuitton, Raymond Weil, and Jacob & Co.

Benefits of the event
Baselworld is a world famous exhibition that brings in joy to the city. The exhibitors keen on displaying their newest collection are not the only ones to wait for the show, even the locals look forward to it with equal excitement. After all, it sets the economy of both Zurich and Basel soaring high! This event gives the opportunity to the local business community to benefit from the participants who look for food and accommodation in both these cities.

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