The streets Via del Babuino, Via del Corso and Via Ripetta that lead into the Piazza del Popolo along with the cross streets Via Borgognona, Via Condotti and Via Frattina form the Trident. It is one of the most expensive shopping areas in Rome. All the big names of fashion have their stores in this luxury center including Versace Flagship Store, Louis Vuitton Etoile, Hugo Boss, Giorgio Armani, Bottega Veneta, Burberry, Bulgari, Chanel, Cavalli, Christian Dior, Dolce & Gabbana, Prada, Yves Saint Laurent and Valentino.
Via Del Corso is mostly swarming with teenagers and tourists. Via Del Babuino is lined with exclusive stores and designer labels. Via Ripetta is one of the quietest streets with wine bars, restaurants and ethnic shops. There are various local designer stores that offer items that are stylish as well as exclusive to Italian fashion.
BEYOND THE LABELS
New! Area Contesa
It is a grand multi-function store located on Via Margutto 90 with designer and vintage clothes, décor items, art gallery and accessories. The labels include Dolce and Gabbana, Ralph Lauren, Givenchy, Etro and others. However, there are numerous local designers who showcase their accessories and clothing in this two-story building with an indoor garden.
This boutique located on Via della Croce, 46/47 is for those whose flight of imagination never lands. Fancy and bright colors are used to create a unique style of clothing. The quirky bags and garden prints in clothes are a must-buy.
The shoe nirvana features ballet pumps, stilettos and men’s shoes in a long hallway. The store is located on Via del Babuino, 59 and offers the best price for designer shoes in proximity of Spanish Steps.
Alberto Dal Cò started making custom hand crafted footwear and tote bags to match the Sorelle Fontana couture designs in the late 1930s. The couturiers based at Via Veneto were his nieces. Dal Cò’s fame scaled new heights when Maria Pia di Savoia of Bourbon-Parma purchased the accessories for her trousseau. He designed the shoes for celebrity clients that came to his nieces including Audrey Hepburn, Ava Gardener and Gina Lollabrigida. Famous Vogue editor, Diana Vreeland purchased her ballet flats from Dal Cò. He also designed a stiletto heel shoe known as the Paparazzo which served as footwear as well as a weapon to save the celebrities from tenacious media. His daughter Nives along with her daughter Silvia runs this boutique on Via Vittoria, 65 near Piazza del Popolo.
Mona Mohama who is a Lebanese designer from Milan runs her boutique on Via Vittoria, 67 and offers elegant items for the special occasion including unique jewelry, scarves, handbags, sweaters, floor length skirts with abstract patchwork, appliquéd and hand-embroidered silk shantung coats and jackets and everything that shouts bohemian chic.
The shoe stores in Rome outnumber the churches. In retrospect, most of them were founded by artisans, which have now developed as the fashion prodigies. Mada is popular among Italian women with a flair for fashion. It is located between a men's clothing store and a fish market in the shopping district at Via Della Croce which intersects at Via del Corso. The store has been producing hand crafted footwear for over forty years. French line of Henry Begegnelin handbags, shoes and accessories and Stephen Shoes of Venezia which is Mada's label are among the few exclusive collections.
Pinco Pallino is located in Via del Babuino, 115 next to Tiffany's. The store is a few minutes’ walk from the Jeans and Sneakers culture for the youth in Rome. Imelda and Stefano Cavalleri are the designers and owners who export children's designer wardrobe across the globe with chain stores in Asia, Europe and the Middle East.
Helena Stuart from New York has two stores in Rome (Via Vittoria, 7676/a Piazza della Chiesa Nuova, 21) for lingerie. Stuart designs camisoles, lingerie, slips and nightgowns that you can wear as outerwear.
Viviana at La Pie Voleuse
Everything from Coliseum to Venetian Gondolier feature in the earrings, designed by this talented jeweler. The unique part about the earrings is they may not match for example you may find a pair where one earring symbolizes the Tower of London while the other as Eiffel Tower.