British Airways has recently declared that it has partnered with England Rugby. Ideally, it has become an official airline partner to the national team, both men and women squads. Essentially, it’s the main test ground of the national rugby union team. As per the multi-year agreement, the carrier would fly to tournaments all across the world comprising Rugby World Cup 2019 which would be held in Japan as well as Women's Rugby World Cup 2021.
In addition, the airline has also associated with Twickenham Stadium as its principal partner which signifies it can enjoy exclusive stadium branding comprising the roof the building. As per the airline, it’s an exemplary landmark along the flight path to London Heathrow Airport.
In the meantime, England Rugby and British Airways would be engaged primarily from brand new stadium app to e-ticketing at Twickenham for a smooth digital experience.
The uppermost space of the redeveloped East Stand would be called as British Airways Rose Garden. Featuring open cooking stations and live music, it would provide a relaxed yet a modern setting to the guests.
Alex Cruz, CEO and chairman of British Airways stated, ‘Being the partner of England Rugby, we are enhancing support to both men and women squads by providing them the ready to win while during their journey all across the world.
Twickenham Stadium is also located on the flight path to London Heathrow, henceforth, our cooperation with England Rugby will also help customers while flying.’
Steve Brown, RFU Chief Executive commented, ‘We take immense pleasure to unveil that British Airways is our new partner and we are highly thrilled to work together as a team.’
To kick off the partnership, the airline created a bespoke pitch design that was recorded in an aerial camera.