Leading Middle East carrier Emirates Airline recently launched its new, exclusive products for its premium customers traveling in First Class and Business Class. Among the luxurious products include skincare from VOYA and amenity kits from Bulgari. These products would be offered in long-haul business class, while those traveling in first class would be offered luxury blankets and lounge wear.
Media reports said that Emirates Airline has entered into partnership with luxury Italian brand Bulgari for designing exclusive amenity kits to be offered in both first class and business class. The amenity kits to be provided in first class would be made of fine leather and come in eight designs. Men would get amenity kits in charcoal grey, while for women the kits have been designed in pale grey. However, four designs would be available each for men and women passengers traveling in business class.
The amenity kits for customers in the two premium cabins would be featuring Bulgari’s woody floral fragrance “Eau Parfumee au The Noir”, and would also comprise of skincare essentials and a new range of luxury spa products from award-winning Irish brand VOYA for keeping the customers refreshed and pampered during the course of their flight.
Apart from the amenity kits, the first class customers traveling on overnight long-haul flights would be the exclusively designed world’s first moisturizing loungewear, which has been created in partnership with Matrix. The patented Hydra Active Microcapsule Technology has been used for designing the clothes. The exquisite loungewear is such that the skin keeps hydrated during the flight with the gentle releasing of naturally moisturizing sea kelp. Moreover, the first class customers would also be offered a plush, faux sheep-skin blanket for added comfort. However, the business class customers on the other would be provided new soft duvets in charcoal grey. Emirates Airline in a statement said that by making continued investment in product it wants to show its commitment in offering comfortable and enhanced travel experience to its high-end customers.