This month has been quite special for Londoners and people from around the world. London Wine Week 2014, which took place from June 2 to June 8, welcomed and attracted novices, wine lovers and connoisseurs in a big way. This was the first exclusive week-long consumer event dedicated to wine lovers held in the British capital city London.
The event was hosted by a number of wine merchants, bars and restaurants across London for an entire week. This initiative was launched jointly by the London Wine Fair and organizers of London Cocktail Week. The event was primarily aimed at boosting the profile and celebrating the success of popular cocktail bars and spirit brands and extending the reach to the amazing world of restaurants and wine bars.
The London Wine Week 2014 proved to be cynosure of all eyes providing opportunity to visitors to enjoy and taste premium wines in some of the best wine bars in London. It also succeeded in establishing itself as a great platform for all those who wanted to learn about wines. The customers who wore a special wristband for the event were offered a glass of wine for only £5. This was indeed great opportunity for the customers to make their choice from a special wine list that featured bottles usually priced at £35 or more.
This year over 10,000 visitors participated in London Wine Week wearing special wristbands that cost £10. Those donning wristbands were offered discounted drinks in over 100 associated London bars participating in the event. Apart from special offers, the visitors thanked themselves for the memorable wine experiences that took place across the city. In fact, the event’s main focus was to prompt visitors to consume more premium wines, which they would have otherwise not savored during their usual drinking sessions.
For most of the visitors, attending the London Wine Week was a fabulous experience. This proved to be a fantastic platform to directly interact with wine lovers, wine retailers, wine agents and winemakers. The wine tasting sessions were simply great. The Pikes Traditionale Riesling 2013 Clare Valley from Australia was worth relishing. You would want to store this extraordinary white wine in your fridge. The new-wave wines from California every bit offered out-of-the-world experience. The elegant, cool Hirsch Vineyards San Andreas Fault Pinot Noir 2011 was much to be treasured.
The London Wine Week was inaugurated on June 2. The event was “Fast Fizz” and ran for half-an-hour from 1 pm to 1.30 pm. It was a speed tasting event, which was easily managed during lunch break.
Seminar was held on June 3 for those who wanted to learn about building their own wine collection, but were quite hesitant on how to get started initially. The topic of the seminar was “An Evening With Octavian: How to Start a Fine Wine Collection”. The event was held at Hedonism Wines in Davies Street.
A free event – Wine and Dine on the Park! – was hosted by chief wine buyer of Lancaster London. The wines were paired with the menu and participants got opportunity to first try them before they decided to purchase. This event was held on June 4.
The visitors to London at London Wine Week were offered opportunity to participate in Wine Cocktail Master Class on June 5, which was hosted by Harvey Nichols. The dame day saw hosting of yet another event “Grape Night In Season” by Harvey Nichols at the Fifth Floor Restaurant. The visitors were treated to a welcome drink. They also participated in red, white and rose wine tasting. Apart from these, an interactive lesson was also imparted to visitors in wine cocktail making.
The visitors participated in “A Barrel of Laughs: Wine Tasting and Comedy Night” on June 6. The visitors were regaled by renowned comedians Mark Dolan, Sarah Kendall and Carl Donnelly. The visitors were also provided seven tokens for spending on their choice of champagne, spirits or wine while enjoying the comedy.