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Etihad Airways introduces new amenity kits in business class

Etihad Airways recently introduced a colourful new range of collectible limited edition amenity kits for its customers travelling in business class flights to long-haul international destinations. The amenity kits have been launched by UAE’s national carrier in collaboration with luxury travel brand LUXE City Guides.

The new amenity kits are stylish and appropriately embody the innovative and contemporary flair synonymous with the Etihad Airways brand. The amenity kits comprises of natural facial products exclusively developed by Scaramouche + Fandango, the reputed London-based grooming and skincare brand.

The new stylized amenity kits are available in six designs and draw inspiration from some of the iconic cities on Etihad Airways’ extensive global network. The designs for amenity kits to be provided to customers booking business class tickets to Madrid, London and Abu Dhabi have been specially produced. However, the amenity kits to be offered to customers travelling in business class to Hong Kong, Sydney and Los Angeles would be prominently featuring bespoke LUXE artwork.

A spokesperson of Etihad Airways said that each amenity kit to be offered to the premium customers would consist of a customized Etihad Airways LUXE City Guide corresponding to the showcased city. The city guide would cover bespoke shopping, boutiques, bars, spas, restaurants and hotels, as well as specialists, services and personal guides. The exclusive unisex comfort kit developed by Scaramouche + Fandango has been specially formulated for in-flight skincare needs. The skincare products range would consist of parabens-free products, high in natural ingredients, for enhancing onboard wellbeing of business class customers. Among other amenities, the amenity kit will also contain earplugs, dental pack, a care pack with earbuds and cotton pads, a sleep pack with eyemask and socks, a honey and shea butter lip balm, and facial moisturiser.

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