“The Fine Wines of New Zealand” - an exclusive list of New Zealand's most prestigious wines – is being created by six of the famous independent wine experts in the country. The assorted list for 2016 would consist of 47 wines showcasing seven varietals. The selection panel comprised of Masters of Wine Alastair Maling, Steve Smith, Simon Nash, Sam Harrop, Michael Brajkovich, and Master Sommelier Cameron Douglas.
Air New Zealand has announced it will start featuring the wines from the exclusive selection of “Fine Wines of New Zealand” in its Business Premier cabins effective from September 2016.
Bruce Parton, Chief Operations Officer of Air New Zealand, said, “The airline is a staunch supporter of the wine industry of New Zealand. With this new list of selected wines, the airline feels proud that it is getting opportunity to offer some of the hugely popular wines to the premium customers in business class. Some of these wines cost more than $100 per bottle.” Parton further said that Air New Zealand's main objective is to create awareness and seek appreciation for these world-class wines by offering to customers traveling on business class flights to international destinations, and increase the popularity of New Zealand wineries so that their commercial success is increased even more. The airline has also decided to make extensive use of its in-flight entertainment system to promote the wines on board its international flights, and also during offshore events as well. Moreover, the airline through its promotions and contacts would also make efforts to help open up major export markets for the country's leading wineries whenever such support is required.
According to Parton, Air New Zealand has over the years carved a reputation for itself globally, particularly for its premium wine selection served on board its international flights. The airline would like to takes its unparalleled success to another level and would remain staunchly committed to the “Fine Wines of New Zealand”.