JetBlue Airways wants to prove that it is a class apart unto itself in comparison to other airlines in the United States. The low-cost carrier is mulling an innovative farm-to-tray-table concept to make flying experience for its customers all the more pleasurable. The airline has decided to do something new by bringing a little bit of country to the city. The airline is all set to open its own “farm” at John F. Kennedy International Airport (JFK) in New York.
A spokesperson of JetBlue Airways said that the farm would be located outside New York JFK’s Terminal 5 and would be less than half the size of a football field. The items grown at the farm would be served in terminal restaurants and some blue potato Terra Chips would also be made for serving on the flights as well. The spokesperson also said that there would be butterflies and bees at the farm in future after these are allowed by the airport.
According to the airline, the main objective of opening of the farm is that the people would be taught about farming and also how to improve the appearance of the terminal’s exterior. Leonora Mendelsohn,
JetBlue Airways’ head of sustainability, said, “Getting the approval for opening a farm at the JFK’s Terminal 5 was pretty tough and it took almost three years for the idea to be approved. The flying experience in fact begins on the ground. The people would like to have green space around them just in the manner they have at their home. If the green space is developed at the airport itself the people would always love and want it.”
JetBlue Airways is planning to grow 1,000 potato plants, along with an additional 1,100 plants such as onions, garlic, beets, arugula, mint and more.