JetBlue Airways wants to attract business class customers even more. The airline has expanded its ‘Mint’ service exclusively designed for premium fliers. The customers buying business class tickets will now be offered expanded ‘Mint’ service on some important transcontinental routes, which includes Seattle-New York and San Diego-Boston.
Robin Hayes, President and CEO of JetBlue Airways, said, “The company wants to differentiate itself from rivals such as United Airlines and American Airlines. We are delighted to announce that the ‘Mint’ service has been extended on significant transcontinental routes like Seattle-New York and San Diego-Boston. The business class customers will be offered lie-flat seats and top notch services.”
Hayes further said that the launch of ‘Mint’ service has proved to be beneficial for traditional business class travelers with affordable tickets and the ultimate realization that this is the only better way to fly business class cheaper. He also said that there were plans for quite some time now for the strategic growth of Mint on the newly-launched lucrative transcontinental routes. The time is ripe now to gain profits from these routes, provide stiff competition to the competitors and offer flexible travel options to the customers.
The announcement by JetBlue Airways has come barely after two weeks following the expansion of Mint service in the Caribbean. This has also made JetBlue Airways the only airline to offer lie-flat business class seats on its regular flights to the Caribbean.
Apart from offering Mint service to premium customers, JetBlue Airways has also tried to distinguish itself from other low-cost carriers in more ways than one. The airline continued to offer fee-free service and other perks which resulted in record profits and higher customer satisfaction. It may be recalled that Mint service was introduced by JetBlue Airways for the first time in 2014 in order to attract business class customers. The Mint service is now being constantly offered at lower cost and is viewed as a modern version of traditional business class.