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PLMA's annual "World of Private Label" – Enabling Manufacturers & Retailers Build Their Private Label Programs

At present, the private label market share stands at its highest ever even as the need for new products, contacts and ideas keep growing. The future for the private label industry holds great promise as retailers expand their business globally. According to a market survey, there has been dramatic growth for private label in the US and parts of Europe. In the US, private label share has reached US$83 billion or 21 percent. The Private Label Manufacturers Association (PLMA), the international trade association of manufacturers and suppliers of store brand food and non food products, has been holding the annual “World of Private Label” International Trade Show for more than 25 years to provide a boost to the industry. The PLMA's annual "World of Private Label" tradeshow, which helps manufacturers and retailers build their private label programs, will be held from May 26-28, 2011, at the RAI Exhibition Center in Amsterdam. The tradeshow will be bringing together retailers and manufacturers providing them opportunities to find new products, make new contacts, and discover new ideas in order to help their private label programs succeed and grow. For trade visitors reaching Amsterdam is not difficult at all as the Amsterdam Airport Schipol is well-connected with international airlines having nonstop flight links with a wide range of cities throughout the Americas, Europe, Asia and Africa. There are many airlines that offer inexpensive flight tickets to Amsterdam. If you ever decide to travel by KLM, try KLM business class to Amsterdam as it assures you a relaxed journey. Its World Business Class seat is 190 cm long, 175 degrees reclinable and equipped with a massage unit. Among other facilities offered includes privacy canopy, personal entertainment system, in-seat power, complimentary World Business Class comfort kit, and international newspapers and magazines.

The tradeshow will be attracting supermarket, hypermarket, discounter, department, drugstore buyers and distributors from world over, particularly from key European Union markets. Approximately 3,500 exhibitors will be showcasing their latest products. The trade visitors also have the option to travel by Singapore Airlines, British Airways and Air France among others. If you

choose to buy business class tickets to Amsterdam

and travel by Singapore Airlines, it promises you the ultimate long-haul travel experience offering greater convenience, space, comfort and time-savings for the business travelers.

PLMA's annual "World of Private Label" tradeshow will host manufacturers from more than 70 countries, including more than 41 national and regional pavilions. Besides showcasing your products to potential buyers, the visitors will also get a chance to learn more about the market, assess opportunities for their company, identify possible avenues for market entry and identify how to meet the needs of the European consumer. PLMA's annual "World of Private Label" tradeshow is surely the perfect platform if you want to introduce or promote your products in Europe.

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