A new European Attractiveness Survey has placed Rome for the first time in the top 10 list of Europe’s most attractive cities for foreign investors. This is being seen as an unexpected promotion for Italy’s capital city which has been facing difficult times for past many years now. The top positions are held by London, Paris and Berlin in first, second and third rank respectively. Rome has been ranked just after Brussels and Madrid. The development is being seen as surprising and encouraging. Nearly 7 percent of respondents said that Rome was an attractive destination for business, up from 2 percent in 2015.
Let’s take a look at Rome and see how the city is proving itself to be a most sought after destination for business travelers. Italy’s capital is renowned for its excellent infrastructure – a popular business district, fabulous trade and conference centers, and great transport connectivity. Apart from a city renowned for hosting trade fairs and congresses, Rome is also a fascinating place to see iconic attractions famous world over.
Rome is home to an impressive business district called ‘EUR’, which is situated in the southern part of the city. The ‘EUR’ was originally built in 1942 for celebrating 20th anniversary of Rome’s Fascist March during the World Fair or Esposizione Universale Roma (EUR), which however couldn’t take place because of World War II. The historic architecture attracts many tourists visiting the city and fascinates them with its austere Fascist design of those times. The ‘Square Colosseum’ or Palazzo della Civiltà Italiana, which is typical Fascist era architecture, is also found here.
Business travelers visiting Rome like to spend considerable time in the EUR business district where offices of business firms and other organizations can be found in the impressive World Fair buildings. The famous Palazzo dei Congressi is also located here. This popular place can be seen hosting many trade fairs and international business events round the year. Among other major attractions found in EUR business district include Museum of Roman Civilization, Pigorini National Museum of Prehistory and the Planetarium.
The Nuova Fiera di Roma, one of the largest exhibition and trade centres in Rome and one of the biggest venues of its kind in Italy, is situated near the Fiumicino International Airport outside the city center. This futuristic expo hub was designed by architect Tommaso Valle. The Nuova Fiera di Roma boasts of excellent facilities and has banks, bars and restaurants. It also has a capacity to host a large number of people visiting here to participate in trade events.
While on a business trip you can also take out time to see myriad sightseeing opportunities that Rome has to offer. This business-cum-leisure trip will take you to many historical places that have made this magnificent city famous all over the world. Some of the popular attractions worth seeing here include The Colosseum, Galleria Nazionale and The Pantheon.
Rome’s iconic attraction and famous landmark the Colosseum is among the world’s most renowned architectural marvel. The incredible amphitheatre here provides visitors opportunity to re-imagine oneself as a gladiator and the life in the arena. While visiting the Colosseum don’t forget to see the Palatine Hill and Roman Forum, and get yourself transported to the Roman Empire era.
Galleria Nazionale d’arte Moderna e Contemporanea is also worth visiting for a glimpse into the modern culture. An impressive collection of 19th and 20th century art is housed at the Gallery. The Museo d’Arte Contemporanea Roma is yet another fabulous gallery where modern Italian art from 1960s to the present.
The Pantheon is surely an attraction that shouldn’t be missed out in any case. This fascinating architecture was initially built as a place of worship of all faiths. It was however later on converted to a Christian church and afterwards became a memorial chapel.