South African Breweries World of Beer, or The SAB World of Beer, as it is popularly called, is a prime attraction for tourists visiting Johannesburg. The SAB World of Beer has in fact been named twice as the No. 1 tourist attraction in South Africa. Its fascinating tour will help you discover the fact as to why it became the top attraction for tourists in South Africa twice.
Let’s undertake a fun and interactive tour of the SAB World of Beer to get a fascinating insight into the rich history of beer culture in Africa. The SAB World of Beer was founded in 1995. In fact, the year 1995 was a milestone for the country’s history when South Africa won the Rugby World Cup title and South African Breweries celebrated its centenary of brewing mastery.
South African Breweries commemorated this milestone by opening a museum to showcase the history of South African beer. The museum was initially named “Centenary Centre”, but was later on rechristened as “The SAB World of Beer”. South Africa’s former President Nelson Mandela opened the Centenary Centre and elucidated the reason behind its establishment.
The SAB World of Beer, as it is known today, has emerged as a prime attraction for both local and overseas tourists in Johannesburg. The facility conducts a tour for the visitors providing a fascinating glimpse into the history and culture of beer in South Africa. The tour of this museum is quite fantastic. After you have completed your tour, you will be invited to relax in the Tap Room and offered two complimentary chilled local beers. You can spend some time here sipping the beer and simultaneously enjoying the scenic views of the immaculate Newtown district. You can also enjoy delicious pub lunches here. While rounding up your tour here, don’t forget to buy sports accessories, beer gear and a wide variety of branded merchandise from the gift shop in the museum complex.
The SAB World of Beer has also become a prominent venue for private functions and conferences. It offers great facilities catering for all needs. The rooms here are well equipped and offered at quite competitive rates.
Popular SAB Brands
South African Breweries is renowned for its diverse and extensive range of coolers and beers. The local brands produced here have received wide acclaim by South Africans as well as the international market. Famous brands produced here includes Brutal Fruit, Carling Black Label, Castle 1895 Draught, Castle Lager, Castle Lite, Castle Milk Stout, Flying Fish, Grolsch Premium Lager, Hansa Marzen Gold, Hansa Pilsner, Miller Genuine Draft, Peroni Nastro Azzurro, Pilsner Urquell, Redd’s, and Sarita Select and Ruby Dry. Let’s get an insight into some of these brands and learn how they are produced and flavors.
The Brutal Fruit is a refreshingly fruity cocktail with a dash of alcohol. It promises to bring out your mischievous side. You will simply enjoy relishing it. The Brutal Fruit brand was launched in 2002 and primarily addresses the female market. It has now become the second largest spirit cooler in the country and remains a great favorite with the people. This Real Fruit Cocktail is available in eight varieties – Apple-Ginger, Crannerry, Strawberry, Lemon, Litchi, Peach, Mango-Goi and Mango.
Carling Black Label
The Carling Black Label beer is the most awarded beer. It has won many South African and international awards. The local fans and experts have voted it as the truly South African beet. According to the producers, the Carling Black Label is best suited for real men aspiring to be strong, brave and true.
Castle Lager was first brewed in 1895 by Charles Glass in Johannesburg. The brand gained immense popularity among the prospectors of the gold rush who were hard-working and hard-drinking. The popular newspaper “Digger’s News” published in 1889 declared Castle Lager a phenomenal success. The brand has ever since achieved widespread fame world over and is presently brewed in nine countries and enjoyed by people in more than 40 countries across the world.
The Flying Fish Premium Flavoured Beer adds a twist combining delicious fresh flavours with pure refreshment of beer. It’s simply fantastic and completely out-of-the-world experience. It’s something you haven’t tasted before. It is made with hops and malted barley. It tastes something different and is interesting with real fruit juice and flavours added creating a refreshing taste and aroma. If want yourself and your friends to taste something different, then the Flying Fish Premium Flavoured Beer brand should be the ultimate choice.