Sao Paulo, Brazil’s largest city, with its more than 90,000 events and trade fairs hosted annually, has become one of the best business destinations in South America. Whether it’s conventions, tradeshows, congresses, meetings, feasts, parties or international concerts – the city continuously hosts events of all kinds throughout the year. According to experts, one event in every 6 minutes is organized in the city. Some of the famous events include Formula 1 Grand Prix in Interlagos Race Circuit and São Paulo Fashion Week.
Sao Paulo is the only city in Latin America where Formula 1 Grand Prix is hosted every year. The city also bids adieu to the year by holding the São Silvestre Race on December 31.
On an average one business trade event takes place every three days in the city. Moreover, 75 per cent of total important trade fairs in Brazil are held in Sao Paulo. Major trade fairs hosted here include Fenit, Expofarma, Telexpo, Fenatec, Automec, Hospitalar, Francal, Couromoda, and Salão do Automóvel (Motor Show).
Sao Paulo is renowned to organize one of the greatest New Year’s celebrations in the world. After the New Year’s celebration the city starts the year by hosting a trade fair named Couromoda in which more than 65,000 professionals from different parts of the world take part. The city also hosts the first edition of SP Fashion Week during the early part of the year, while the second edition of this premier fashion event is held in July.
By virtue of being top ranked business destination in Latin America, Sao Paulo is home to a large number of trade fair and congress centers. More than 400,000 square meters of space are available daily for hosting conventions, exhibitions and trade fairs. The hotels in the city are well equipped to handle the huge rush of business visitors through most parts of the year. The hotel industry in the city offers 42,000 rooms at various locations. The city has many boutique hotels, luxury hotels, convention centers and museums. There are at least 20 big conventions centers in Sao Paulo, with the Anhembi Park being the biggest in Latin America. The city is home to more than 12,500 restaurants offering 52 kinds of delectable cuisines.
Sao Paulo, the unique land of diversity and the capital of culture in Latin America, offers more than 350 attractions to keep the visitors engaged and entertained throughout their stay in the city. The world city of Sao Paulo has it all and undoubtedly is an ideal destination where you can mix business with leisure activities.