South Africa is a hotspot when it comes to hosting of international sports events. The country has numerous world-class sporting events on its calendar every year. In the past several big sporting events have been successfully held including the 1995 Rugby World Cup, the 2003 Cricket World Cup, the Women’s World Cup of Golf 2005-2008, the inaugural World Twenty20 Cricket Championship in 2007, and the 2010 Fifa World Cup. Keeping in view the importance of South Africa as a growing sports & events tourism destination, the inaugural Sports & Events Tourism Exchange event is being held from July 27-29, 2011, at the Cape Town International Convention Centre in Cape Town. The first of its kind international trade event dedicated to sports tourism and events industry aims to promote sports tourism and endorse South African event services across the international platform. It is easy to reach Cape Town from any part of the world through various International Airlines. South African Airways (SAA), South Africa’s leading airlines, flies to 26 countries on 6 continents. If you plan to attend the event in style, then booking business class flight to Cape Town
is a good option for you. The Skytrax has voted SAA’s business class seat on its fleet of Airbus A340’s as “World’s Best Business Class Seat”. Besides SAA, there are other airlines such as Lufthansa, British Airways, etc through which you can reach Cape Town.
According to reports, sports marketing is a US$250 billion industry. This includes sports-related advertising and venue signage, athlete endorsements, facility construction, sporting goods and licensed merchandise, even management and marketing services, sponsorships and ticket sales, media broadcast rights and multimedia. A survey has indicated that more than 10 percent of foreign tourists come to South Africa to watch or participate in sports events, with spectators accounting for 60-80 percent of these arrivals. Besides other international airlines, trade visitors planning to attend the event can also look forward to Lufthansa as its business class is simply fantastic with wonderful flat bed seats (they get 100% flat), good food & drinks. Sometimes, you can get special flight deals
as well if you book business class tickets to Cape Town well in advance.
The key objectives of the conference will be to pursue bidding and hosting of major international events; promote home-grown events; promote South Africa as a training destination; promote South Africa as a destination for social participation in sport; enhance sport and events tourism to South Africa; and showcase South Africa’s experience and expertise in hosting major international events. If you are looking out to develop more business opportunities, unlock doors for global sports tourism and events industry and explore future business possibilities, then start lookingh for airline discounts and book a cheap air ticket to attend this unique and important trade event.