United Airlines recently hiked its fares on most domestic routes, but had to roll it back later on after other U.S. carriers failed to match the raise.
Media reports said that United Airlines had increased fares of up to $10 on round-trip flights on October 9, 2012. By October 10 afternoon, only Delta Air Lines followed suit and made a similar increase on many of its routes.
However, Delta Air Lines rolled back its fare hike on October 11. After a few hours United Airlines also rolled back its fare increase on the same day.
Both the carriers had to do away with their fare hike within a couple of days because other U.S. carriers were not interested to match the fare hike. This was the 14th attempt by United Airlines to increase fares this year, but ultimately failed in its attempts.
In the U.S., attempts to increase fares have often faltered if other carriers fail to match the prices across the industry.