The overcapacity on transatlantic routes has claimed yet another victim. Virgin Atlantic Airways has said that its seasonal Chicago-London Heathrow service in summer 2017 is being cancelled. The airline has instead planned to increase the frequency between Los Angeles and London Heathrow.
Media reports said that the cancellation of seasonal Chicago-London Heathrow service has come as a boon for all those planning to visit Los Angeles instead. Virgin Atlantic Airways has now decided to add an additional third daily flights service on London Heathrow-Los Angeles route effective from May 1, 2017.
A spokesperson of Virgin Atlantic Airways while speaking to mediapersons said that the decision to stop the seasonal Chicago-London Heathrow route was indeed tough. The change has been made keeping in view the larger interests of the customers. By focusing on the right route with a right aircraft is expected to offer the best experience possible to the customers.
According to the reports, the third daily flights service between Los Angeles and London Heathrow by Virgin Atlantic Airways will be operated with the help of its new Boeing 787-9 aircraft. The Hollywood crowd greatly favors traveling with the leading airline, and therefore the decision to increase more capacity to the West Coast.
The reports further stated that apart from the growing demand, another important reason for adding a third daily flight to Los Angeles may have been the earnings per seat or possible yield. So far, low-cost carriers are more focused on the East Coast market and failed to make as many inroads. This has therefore given opportunity to Virgin Atlantic Airways to make a major dent into the West Coast market and earn big revenues. Moreover, launching flights to the West Coast during peak summer season is a pragmatic decision after all as it would help in reaping huge amount by offering cheap tickets to economy class customers.