Virgin Australia has brought a major upgrade to its customer experience in business class cabin on flights between Los Angeles and Sydney. The airline has enhanced its services for its premium customers after facing stiff competition from its major rival Qantas Airways. The airline wants to attract new customers on its Down Under routes with its new offerings.
Virgin Australia recently announced it will now start offering its flagship Business Class service, which is named “The Business”. The premium service will also come along with the airline’s new Business Class Lounge and Bar. The new service will be offered to the customers booking business class tickets to Los Angeles from Sydney. The airline conducts daily flights on the route.
John Borghetti, Group CEO of Virgin Australia, while speaking at the official launch event in Los Angeles, said, “The company is now offering best business class service on the Pacific, which is likely to become the top choice for premium customers.”
Borghetti further said that Virgin Australia along with its partner Delta Air Lines has now become the only trans-Pacific alliance to offer lie-flat beds with direct aisle access to the business class customers on all the flights services between the United States and Australia. Moreover, Virgin Australia be being the largest airline partner of Tourism Australia would aggressively promote Australia to the United States and the rest of the world. Media reports said that Australia witnessed an increase in the number of tourists from the United States by over 10 percent in 2015. The study also showed that American tourists were also the third biggest spending visitors Down Under. According to reports, this fast-growing market is presently seeing a fierce competition, and the forecast has also said that this flourishing market would be worth up to $5.5 billion by 2020.
Virgin Australia’s new “The Business” service would offer various amenities to the business class customers traveling on Sydney-Los Angeles route. These amenities among others include private suites that can be converted to an 80-inch-long queen size bed, a Luke Mangan-designed menu and state-of-the-art 18-inch HD touchscreen for in-flight entertainment.