Japan’s largest and only 5-Star airline All Nippon Airways unveiled its “Welcome to ANA Experience Class” campaign in November last year, but has now decided to extend it into 2017 as well. The campaign is aimed at taking the international flight experience to the next level, and is primarily focused on U.S. travelers planning to visit Japanese destinations.
During its official launch All Nippon Airways unleashed a high-intensity video compilation prominently featuring campaign partner and renowned American DJ Steve Aoki, who has traveled 41 countries in the world so far for his electrifying performances and is 2014’s Guinness World Record holder for most-traveled musician in one year. Aoki had curated custom Spotify playlists for the customers of the airline, and which was also premiered on board the flights in December 2016.
All Nippon Airways has based its campaign on its established reputation and credibility for offering top notch services and amenities to its customers traveling to international destinations. The airline has to its credit several awards which it has won consecutively each year. The prominent awards include “Best Airline Staff in Asia” and “World’s Best Airport Services” by the SKYTRAX World Airline Awards.
Through this campaign which has already moved into 2017, All Nippon Airways is targeting U.S. customers whether they are traveling in first class or booking business class flights to Japan. The campaign will also cover economy class customers as well. The airline in a statement said that it is set to unveil a complete multimedia campaign in 2017 which will be amplified through brand and influencer partnerships, digital content and a dedicated microsite.
Currently, ten North American destinations are being served by All Nippon Airways. These destinations include Honolulu, New York, Houston, San Francisco, Los Angeles, San Jose, Washington D.C., Chicago, Seattle and Vancouver. The airline wants to attract U.S. customers by increasing awareness and choosing Experience Class for their next Asian travel.