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Asian carriers focus on in-flight meals to attract premium fliers

Airlines have always considered on-board catering significant and key to attract premium customers and win their hearts. This can be gauged from the fact that ever since the passengers were treated to delicious lamb chops, turtle bouillon and champagne on world’s first international flight in 1912 the airlines continue to upgrade in-flight meals to the best possible to lure customers who are willing to pay more for flying in first class and business class.

Nowadays about four million customers are consuming meals on board their flights daily. This had led to the competition among international carriers growing intense and fiercer by the day. And, top Asian carriers are not to be left behind. They have in fact upped the ante and want to remain ahead in the game of getting more and more premium customers to fly with them.

Asian arch rivals Singapore Airlines and Cathay Pacific Airways in their determined bid to lure back premium customers from other international carriers have introduced enhanced food and beverage offerings. Let’s take a look at what Singapore Airlines and Cathay Pacific Airways have to offer to their respective premium passengers.

Singapore Airlines

Skytrax has awarded Singapore Airlines as the world’s best business class in 2015. And, why not! Singapore’s national carrier is creating new dishes high on essential minerals and proteins for its health conscious first and business class travelers. The newly-created “Deliciously Wholesome” meals being served to premium customers are prepared with fresh vegetables, fish, lean meat, herbs, seeds and spices. The airline has also launched Book the Cook service for first and business class passengers as well.

Cathay Pacific Airways

Hong Kong’s flagship carrier Cathay Pacific Airways designed a menu for first class customers in 2015 by teaming up with Mandarin Oriental Hotel Group. The airline has upgraded its meals by adding Chinese cuisines in order to attract mainland flyers. The first and business class customers are taken down the memory lane into Hong Kong’s colonial past by serving them 14 types of noodle soups, which have gained immense popularity.

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