Major airlines in South Korea are into a faceoff to provide better in-flight meals to their respective customers. Even the air travelers have become conscious of the offerings made on board their flights and accordingly choose the airline they want to fly with. This particularly depends on the quality of meals being offered, and the clamor for this is also rapidly increasing.
Korean Air and Asiana Airlines are aggressively competing with each other on this front. The situation has now become such that both the airlines are separately conducting their own research and focusing on the development of airline food. This strategy has also paid off in a way. It is being seen of late that the two airlines are working on the principle of changing their in-flight meals menu at three-month interval. The whole exercise is based on the premise of strengthening their in-flight services.
Media reports said that Asiana Airlines has hired the services of hotel chefs for creating seasonal in-flight menus. The prepared meals are based essentially on the nutritional quality, taste climate and season. Not only this, Asiana Airlines has even gone a step further and would be expanding its special in-flight meal service coverage for business class customers effective from the end of January 2017. Those using the special in-flight meal service can ask their chefs to bring the meals for tasting it even before it is finally brought for consumption on board the flights. Korean Air is also not to be left behind in the race.
South Korea’s national carrier is particularly focusing on the development of well-being menus. The airline is actively using homegrown chicken, beef and vegetables, all of which are cultivated and reared in an eco-friendly manner at its Jedong ranch in Jeju Island.
Meanwhile, in another development Asiana Airlines has launched its six Airbus A380 superjumbo aircrafts, which have been dubbed “flying hotels”. These aircrafts are being deployed by the airline aimed at aggressively competing on long-haul international routes. The airline would launch the first A380 service on Seoul Incheon-Sydney route during the peak winter season. The second A380 service will also be operational between Frankfurt and Seoul Incheon in March 2018.