Rome, the capital city of Italy iswidely regarded as a major tourist destination. This Eternal City whichappears to be timeless has been in existence for over three thousandyears and is characterized with streets that are littered with ruins ofits rich cultural past. These ruins date back to the Imperial timeswhen Rome was the seat of power for the mighty Roman Empire that ruledover Europe, North Africa and the Middle East for over 400 years fromthe 1st century BC to the 4th century AD. Today, these ruins like theColiseum, the Roman Forum and the Pantheon are Rome’s prime historicalattractions which draw thousands of tourists from all over the world.

TheVatican City, an independent city state which is the home of the RomanCatholic Church also lies within Rome’s borders and contributes to itsimportance on the world stage. However apart from functioning as animportant tourist destination, Rome which is one of Italy’s fastestgrowing cities is also one of its most important centers for business.

Thethriving economy of Rome is not solely dependent on tourism, for theeconomy of the city is also based on a strong services industry as itis home to several high-tech companies that specialize in IT,aerospace, defense and telecommunications. Further, the headquarters ofsome of Italy’s largest companies like the Bank of Italy which is thecentral bank of Italy, Enel which is an important energy producer inEurope, Eni which is Italy’s largest oil and natural gas company andTelecom Italia are all located in Rome which is often referred to as‘the cradle of the western civilization’ as the culture of Rome hasplayed a significant role in shaping the art, architecture, law, andlanguage of the western world. Additionally with the opening of thefuturistic Fiera Roma trade fair grounds in 2006, the city has alsobecome an important locale for global and European congresses, meetingsand trade fairs.

Rome also functionsas the epicenter of the Italian film industry and it is home to thefamous Cinecittà studios, which have been in business since the 1930’s.The International Rome Film Festival which debuted recently in 2007 hasnow become an important member of the international film festivalcircuit. All these factors have contributed to the growth of Rome as awell known and popular business travel destination.

Inorder to cater to the growing influx of business travelers the city iswell served by the Leonardo da Vinci (Fiumicino) Airport which is thelargest airport in Italy. Moreover Rome is also equipped with severalfine hotels like the Hassler Villa Medici which is located at the topof the prime tourist attraction of the Spanish Steps and the distinctlyold-world St Regis Grand Hotel which is located near the AmericanEmbassy. Rome is also world famous for its indigenous Roman cuisine andaccordingly boasts of a plethora of fine dining restaurants like LaPergola which is a Michelin three star restaurant that is touted to bethe ‘best restaurant’ in Italy, Mirabelle, which is another Michelinstar restaurant that is located at the Splendid Royale Hotel and the AlForo restaurant which is located near the historic Trevi fountain andis a popular haunt of the international film fraternity

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