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Lufthansa may launch low-cost subsidiary to Asia

by Richa G 2. April 2013 07:10

Germany’s national flag carrier Lufthansa recently announced it is planning to launch a long-haul, low-cost subsidiary to consolidate its market share on Asian routes.

The airline’s indication has enthused visitors to Asia who perceive this to be a great opportunity to get cheap flights options on various routes in Asia, if this plan finally materializes.

Lufthansa, which is also Europe’s second-largest carrier, in a statement said that it wants to sustain its market share on Asian routes and wants to compete with its rival carriers which continue to make a major dent in its traffic through hubs in the Middle East countries.

The airline disclosed that it is mulling to launch a long-haul, low-cost subsidiary on the similar lines of its short-haul subsidiary Germanwings. The airline said that unless it doesn’t change its strategy it won’t be able to keep pace with its rival Middle East carriers like Emirates Airline and Etihad Airways.

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