Allegiant Air recently announced it will be unveiling a new advertising campaign this summer. The airline has named this as “Dodge High Fares!” campaign and has appropriately challenged its customers to Dodge High Fares!

The airline in a statement said that the new advertising campaign would be broadcast on television and radio. The customers have known Allegiant Air flights to be cheap with ultra-low fares and exceptional travel deals.

According to Allegiant Air, the Dodge High Fares advertising campaign would be complemented during the summer months of July and August with dodgeball tournaments across the United States in several of the cities where Allegiant Air currently serves.

Rich Winiarski, Allegiant Travel Company Vice President of Marketing, said that the airline is looking forward to a great summer ahead, taking the campaign into the airline’s hometown communities with fresh advertising, engaging dodgeball tournaments and more.