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Scandinavian Airlines to offer cheap airfares to frequent flyers

by Richa G 11. July 2013 05:10

Travelers flying more often with Scandinavian Airlines are in for good times as the airline has decided to offer them cheap airfares on most of its flights.

Scandinavian Airlines (SAS) has now launched a stiff competition aimed at giving tough times to its low-cost rival Norwegian Air. The airline has indicated that it is ready to concentrate more on its frequent flyers and planning to upgrade its “EuroBonus” program.

The airline said that the “EuroBonus” program is exclusively designed for frequent flyers, and the upgraded program will be offering new levels of service and benefits for its loyal passengers.

Eivind Roald, Director of Sales and Marketing for SAS, said that the airline will now be focusing extra on those who travel a lot. The airline, though, will have an offer for everyone. He also said that the bonus program hasn’t been exploited well enough in retaining and attracting the customers.

The airline will upgrade its current frequent flyer program “EuroBonus Gold” with a new “Diamond, Platinum of Elite” card.

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