As per a recent report the worst is over for the global airline
industry. The industry has overcome the recession and is finally
expecting maximum profitability in the year 2014. All thanks to the
increasing air travel demand and static air fuel prices.
This is great news for not just the stake holders but even for
passengers. As the airlines will do everything possible to not only
maintain its existing share of passengers but will also try and allure
new passengers towards them. The airline industry has grown
exponentially over the decade and there are several low cost as well as
big network carriers flourishing simultaneously. There is stiff
competition amongst them resulting in maximum consumer benefit. In order
to keep customers happy and loyal towards them all the airlines are
making sure that they keep on adding to their services and amenities.
International Air Transport Association, a Geneva based association
has anticipated that global airline industry will make a total profit of
over $19.7 billion in 2014 alone. This profit is mainly because the
year 2013 has witnessed mergers of some very big US airlines companies
helping them increase profit margins by ruling out competition and
surplus services.