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Delta overhauling its frequent flier program

by amit.uniyal 26. February 2014 09:22

Delta Air Lines is all set to make amends to its frequent flier program. The Atlanta, Georgia based airline now intends to reward those travelers who buy its expensive tickets rather than rewarding the ones flying the most miles with it. This new change will completely alter the basis of its rewards programs.

The airline is a popular carrier that flies to approximately 250 cities across the globe. Its fleet of about 737 aircrafts embarks on both short and long distance journeys on the domestic as well as international sectors each day. It is a popular choice with the local and international passengers and is famous for offering distinctive services onboard. Passengers prefer to book with the airline for various reasons including its reward program.

However, its decision to alter the very basis of the program may end up disappointing its frequent fliers. In addition, every other airline will be keeping a tab on its movements and the after effects of its decision once implemented. It however, is positive about the changes and believes that the 2015 SkyMiles program will woo business class travelers and help it get recognition for its innovative decision. It is also upbeat about the leisure travelers who do not mind splurging on luxury.

Interestingly, this is not the first time it has surprised all. Earlier in January 2013, the airline announced that only travelers who spend at least $2,500 in 2014 would qualify for the elite status. Previously, it allowed them to qualify based on the miles flown. It would be amusing to watch the impacts of its latest decision on the overall aviation industry in the country.

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Tags: delta air lines

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