1. July 2011 10:03
UAE national carrier Etihad Airways recently introduced the Gold Elite membership of the Etihad Guest loyalty program.
The Etihad Guest loyalty program is aimed at rewarding and recognizing Etihad Airways’ most frequent travelers.
Etihad Airways in a statement said that the passengers taking above 60 flights or collecting 125,000 and above Tier Miles in one year will be awarded with Etihad Guest Gold Elite membership, the premier loyalty program.
Besides, the members of this loyalty program will also be able to enjoy several additional benefits, such as Diamond First Class lounges access, excess baggage allowance worth 44 pounds, personalized shopping experience at online Etihad Guest Reward Shop, and seat guarantees at 12 hours’ notice.
The loyalty program will also enable the Etihad Guest Gold Elite members to nominate someone on their behalf to manage account information and bookings. Besides, the loyalty program also provides the Etihad Guest Gold Elite members the privilege of nominating one person each year to be awarded with free Etihad Guest Silver membership.
Etihad Airways Chief Commercial Officer Peter Baumgartner said that the airline feels privileged in rewarding the passengers using the airline the most. “The Etihad Guest Gold Elite membership award is, in fact, a token appreciation and a way of giving something extra back to the customers,” he said.
Baumgartner said that the intention of Etihad Airways in unveiling the Etihad Guest Gold Elite membership is to make the passengers get a feeling of being specially rewarded for their loyalty to the airline of the highest order.
He also said that great efforts have been made and considerable time spent in hearing out the concerns and specific requirements of most frequent passengers in order to customize the Gold Elite membership benefits and privileges according to their needs.
Prior to the unveiling of Etihad Guest Gold Elite membership, the Etihad Guest Gold tier was at the top level in Etihad Airways’ loyalty program. Under this program, guests were required to take 40 flights and above in one year, or had to make journey of more than 50,000 miles.