11. November 2013 05:59
Airline warfare is actually reaching a new high. Many airlines are doing their bit and elevating themselves to new levels in a bid to attract more customers. In this rat race, Air China made an announcement that did not obviously come across as a surprise. The flagship carrier of China is ambitiously pursuing its plan to offer improved versions of dining onboard its flights to destinations in Europe and America.
The carrier is pushing hard to enter the category of a world-class airline and its recent announcement is a testimony to the fact. The carrier has been trying to enhance its offerings on its flights. From the beginning of this year, it has been adding dished like salmon stock, crab meat buns, and mushroom cream soup to its menus. These delicacies are currently being served on First and Business Class flights between Beijing and Frankfurt, Los Angeles, and San Francisco.
The airline aims at establishing itself in the league of other top rated airlines of the world that are among other things popular for their culinary innovations. As a part of its larger strategy, it wants to shift focus on bringing the best of wines to its customers. At present, Air China customers are treated to the wines from the French vineyards. It however, wants to create its own Sky Wine Cellar.