It’s becoming more of a phenomenon with airlines to pamper their business travelers more than before. This trend has brought cheers to the passengers giving them awesome experience on the ground as well as at 30,000 feet above in the air.
Spend a night on a long-haul flight and walk off the aircraft straight into the boardroom fully relaxed and refreshed. The airlines in their eagerness to keep the loyalty of their business class travelers intact have devised new ways in pampering them.
Spa chains started mushrooming in airport concourses a decade ago. Now on-the-go grooming has become a rage with the business executives, whether getting Christian Dior’s in-flight body lotion or spending time at manicure stations at the airports. A recent report published in 2014 said that a spa can be found at the major airports around the world these days.
A study published last year said that spas were considered among popular airport amenities in the United States. The study said that men are taking more to facials and massages than the females. Nearly 78 percent of men were getting their hair done, most of them being business travelers.
According to the study, XpresSpa is among the largest international airport spa chains in the United States. It opened its first spa at New York’s John F. Kennedy International Airport a decade ago. Today it has opened spas in more than 50 locations around the world, including Los Angeles, San Francisco, Orange County, Philadelphia, Miami and Minneapolis.
Apart from spas, many airlines are also offering other amenities to keep their first class and business class customers cheerful. Delta Air Lines is offering amenity kits to its customers traveling in BusinessElite cabins on international routes. The amenity kits consist of neroli-scented hand and body lotion by Tumi and Malin & Goetz lip moisturizer.
Amenity kits have also been introduced by Singapore Airlines for its first class and suite customers traveling on long-haul international flights. The amenity kits comprise of moisturizers of four different kinds procured from the French beauty brand Sothys.
Air France is offering special limited-edition amenity kits to its customers to celebrate its 80th anniversary. The airline is introducing amenity kits in business class during its summer 2014 schedule. The kit will be shaped like a portfolio and will have Clarins products. Even United Airlines is not lagging behind. It has also unveiled limited-edition amenity kits for its customers in business class. The kits are made of a different type of steel and will be more of souvenirs.
Cathay Pacific Airways had also last year offered amenity kits to its business class customers on long-haul international flights. The kits consisted of products from an Australian brand Jurlique. Various products such as citrus hand cream, lip balm and day cream were provided in the kits.
Among other airlines offering amenity kits to their premium customers include Qatar Airways and Airberlin. The amenity kits offered by Qatar Airways include a perfume and eau de toilette by Salvatore Ferragamo, hand cream and lip balm.