Media reports recently quoted Scandinavian Airlines (SAS) as well as airline analysts as saying that the prices of flight tickets had been “abnormally low” in recent years. The reports said that the prices of tickets have now started coming back to more “normal” levels.
New data released by state statistics bureau SSB (Statistics Norway) indicated that prices of plane tickets for leisure travel have already increased 23 percent during the past year.
An analyst remarked that there has been a perceptible change in competitive behavior in the market for the past two years. The analyst said that SAS has now very well realized that it is difficult to beat the rival low-cost carrier Norwegian on price, and therefore now thinks it better to rather compete in other areas.
Norwegian is currently charging for various services like baggage check-in, seat assignments or even a cup of coffee on board the flight. However, SAS wants to remain ahead in competition by offering facilities to its customers and is not charging for such services that are now being usually charged by Norwegian.