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Virgin Australia unveils Virgin Blue’s new look

by 6. May 2011 07:51
Virgin Blue’s new Boeing 737-800 and A330 aircrafts were recently unveiled with airline’s new name Virgin Australia.

Virgin founder Sir Richard Branson was on board when the planes departed from Christchurch and Kuala Lumpur to Sydney.

“The new brand, livery, product and service offering will help to transform Virgin Australia into a contemporary dynamic airline with a product to compete with the best worldwide. The airline also expects it to shake up the Australian market on an even larger scale than it did ten year ago. Proving an attractive Business Class offering means we can continue to offer the best value airfares in the sky regardless of which class you fly,” said Virgin founder Sir Richard Branson.

The airline’s Boeing 737-800 aircraft features the new sky interiors, larger overhead lockers, mood lighting and sculpted sidewalls.

As per the statement released by Virgin Australia, the airline will operate its new brand on domestic routes until V Australia and Pacific Blue subsidiaries adopt the new look by the end of this year. Along with this the airline is also planning to upgrade its lounges in Melbourne and Brisbane and is looking ahead to re-launch its frequent flyer program Velocity Rewards this year.

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Tags: virgin australia, virgin blue

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