Jet2, the leisure airline of the United Kingdom is expanding its network to the United States. The low cost carrier operates flights from eight cities in the UK to fifty destinations in Europe. It is now set to widen its reach to North America by launching service to Boston, New York and Toronto.

The airline said it is keen on offering its customers affordable travel across the Atlantic in the United States and Canada. It expects to open the new routes beginning spring 2014. With the commencement of its service to these new destinations, passengers will get one more option to book cheap tickets between the two counties.

Tickets to these destinations are already up for grabs. These can be purchased for as low as $775* for round trip travel. The airline industry is highly volatile and unpredictable. There are many established airlines in the industry with loyal clientele, who help boost their business. As such, it becomes difficult for these new entrants to create a new market for themselves. Offering tickets at low fares or marketing themselves using creative and innovative techniques has become an important exercise to attract the potential customers.

The budget airline used one such unique trick to attract customers. To promote a new route to Gran Canaria, Jet2 hit the streets with the Gran Canaria Ice-Cream Van offering free ice creams and with a chance to win free tickets to the isle. The van has been touring Glasgow, Manchester, Leeds, and Newcastle.

The airline also has plans to broaden its scope and in line with its policies wishes to explore the domain of charter flights. It aims to offer charter flights to a few destinations outside of the United Kingdom.

*These are round trip fares inclusive of government fees, taxes, and surcharges. Other terms and conditions may apply.