Social Media is now an integral part of Global Aviation Industry. More and more airlines are using social media to engage with their customers just like they use the phone for issue resolution. Qatar Airways is now ruling the social media game as it has transcended the 5,000,000 Facebook fan milestone, reclaiming its position as second most liked international airlines on Facebook. It has 300,000 plus Twitter followers and has gained 3rd position on Instagram among airlines, upholding its ever increasing online media engagement with the fans. Adding another feather in the cap, Qatar Airways has been conferred with the award for the Best Use of Emerging Platform for 2014 by SimpliFlying, one of the best aviation marketing consultancies.

The rapidly growing carrier has soared above its competitors in social media fan base, particularly after developing a global partnership with FC Barcelona and earned huge profits on the arrival of its first super jumbo jet Airbus A380 in Doha in the month of September. Qatar Airways has 13 social media platforms for engaging with customers on which the CEO, His Excellency Akbar Al Baker commented that Social media has undeniably opened various channels of communication between Qatar and its fliers. It is an excellent way to engage with the passengers in innovative ways.

Qatar Airways has embarked upon several initiatives to strengthen the relationship with the social media followers. As a tribute to this, Qatar Airways was nominated and awarded as an airline making the Best Use of Emerging Platforms at the Annual SimpliFlying Awards held last year in New York. Qatar Airways, during the award ceremony, demonstrated how Instagram and Pinterest were used to achieve the marketing targets for the carrier.

The airline has been recognized by SimpliFlying twice in a row, having been awarded Best Emerging Airline on Social Media in 2013.